Category: Selling

1. Start with a fair price and a fair offer There’s no question that significantly overpricing your home will turn off potential buyers. Likewise, making an offer that’s far lower than the asking price is…

A few days ago, I had a friend ask me what I thought of her idea for an “incentive” program for her customers. You know… the type where you purchase a certain number of appointments…

Technology is moving so fast.  It’s really changing the way we do business in real estate too.  This blog is a good example. Check out my first video tour from 2006… I used Windows Movie…

Here are the five biggest mistakes we see smart people make while selling a home: Mistake #1 Basing their asking price on needs or emotion rather than market value.  Many times, people make their pricing…

Staging is the very best proven way to get top dollar for your home as you prepare it for sale. Homes that are staged using our techniques sell faster and for more money! This is…