So there’s a home that has gone viral recently. It’s in Brantford, and if you can see past the creepy clowns… it actually looks like a good investment property.

Clown staging is a long-lost art form, apparently.

I was talking to a client about this, and I wonder if any of this was intentional. Almost like having it be so cartoonishly bad that it ends up with more exposure.

I mean, they made the Toronto Star! It’s like being so bad, you’re GOOD.

Besides that, today’s topic is about increasing the compensation to the Buyer Agent. Does it work? Are you providing incentive to the right person? What about the buyer? Three of today’s homes have boosted the compensation levels to stand out from the crowd.

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