My classic example of empathetic marketing is, “If you want to catch a mouse, think like the cheese.”
What that means is that if you’re listing a home to find a buyer, why not see things through their eyes? How are your photos? Would a buyer find them compelling enough to come have a look? Did you put the square footage? How many other options do THEY have (reality check – you are not the only listing out there)… and finally, what would a buyer be willing to spend on MY home? It’s an interesting way to think.
I actually go speechless at one point in today’s episode – yes, the home is really quite a sight! And we’ll talk about subjective value, the two different markets that exist right now, and lots more. I feel a little lightheaded from my first CrossFit workout, really got my butt kicked. 🙂